Bob Rook is a strategic human resources advisor with dynamic professional experience. He is accomplished in developing highly practical strategies and programs and has worked as a peer with C-Level leaders for over 20 years. Initially fueled by his experiences and frustrations with early computers, Bob envisioned how technology and metrics could elevate HR departments to become integral business partners. He knows that with the right guidance and tools, executives can not only impact bottom-line results, but also intentionally transform their organization’s culture.

Bob served as a Chief People Officer, General Manager, and Vice President of Human Resources for various companies, driving start-ups to great growth and profit and helping already-large organizations prepare for IPOs, increase efficiency, and cut spending while improving employee productivity and satisfaction. His prior work was with companies such as Bowe Bell & Howell, Enterprise Systems, Inc., and Caremark/Baxter/American Hospital Supply.